Language Styles Analysis in Coffee and Tea Advertisement on Mass Media

This research aims to describe the language style used and meanings contained in coffee tea advertisement on mass media. Researchers chose media as object of research. The method this was descriptive qualitative. data collection technique observation notetaking. collected were categorized according type then analyzed one by using theory semantic theory. results found 27 containing styles, consisting 3 rhetorical styles (consisting 1 alliteration, 7 assonances, 11 hyperboles), figurative personification, simile, 2 synecdoches), 4 denotative meaning (does not contain style), well it. repetition consonant sounds always occurs an alliteration style. While assonance, form same vowel sound achieve goal obtaining a beautiful effect sentence. Meanwhile, hyperbola that tends exaggerate actual reality. In style, personification describes inanimate objects if they saw living creature. contrast comparing similarities something, synecdoche express whole or part. word something without any deviation from word. Hyperbole most common because writer wants highlight specialty products offered excessive elements advertising define product interesting sentence through short direct comparison. element exaggeration his words evident hyperbole.